“I think it's the customization that we offer airlines to meet their needs, our ability to knit together exactly what they need in terms of satellite capacity and coverage, that also sets us apart-and our look at using hybrid solutions. “As the largest lessor of satellites in the mobility space and the fact that we are dedicated to mobility, we uniquely understand those things and can really hear what our customers need.” “We look at it the other way: How can we take what the customer wants and design a custom solution for them?” Walker shared. “Other competitors look at things like, ‘What assets do I have on my books right now that I have to find other users for? How can I make what I have available? How can I get the airline to shift what they need to match what I have to offer?’”
“Of course, you can have all the culture and people that you like, but if you can't give them what they need for their passengers that will carry them forward for years, you're not going to win,” she added.Īnuvu’s strategy of designing systems to meet the needs of their customers sets them apart from others in the in-flight connectivity market. This enabled the company to leverage capital that they already invested in the aircraft.Īnother factor in the partnership renewal was that Anuvu’s team deeply understood the goals and the culture at Norwegian Air Shuttle, and they had developed close ties with each other throughout the long-term partnership. Norwegian’s equipment onboard its existing fleet was relatively easy to replace, and it wasn’t necessary to remove a lot of hardware, Walker noted. Anuvu used Dedicated Space “to deliver high throughput to aircraft and dedicate specific channels to each aircraft so that they're not having to share,” she explained. According to Walker, this award was a factor in Norwegian Air Shuttle’s decision to renew its partnership with the company. “Norwegian has been a longtime partner of Anuvu, and we're thrilled to continue that partnership.”Īnuvu’s Dedicated Space technology received a Crystal Cabin award last year for the category recognizing excellence in IFC and digital solutions.
Plus, there are no blackout dates or restrictions. Norwegian Air Shuttle ASA, trading as Norwegian, is a Norwegian low-cost airline and Scandinavias second-largest airline, behind Scandinavian Airlines. It's really a big win for us because of the size of the new aircraft,” she said. You can spend your gift card on flights to any of Norwegian’s destinations, paying either partially or in full. “There's so many new aircraft coming into their fleet. Nancy Walker, SVP Commercial, Aviation Connectivity at Anuvu, commented on the news in an interview with Avionics International, saying that it’s not simply a renewal of their existing partnership.
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